Golden nine and silver ten’ season, into the red sea competition in the automotive lens market, more test of the colour of the various suppliers.
According to the research statistics of Chaodian Think Tank, from the point of view of shipment calibre, the current automotive lens market, in addition to Sunny Optics is in a ‘super’ position, Lcetron, Trace Optical, Ofilm for the ‘multi-strong’ camp is the most powerful competitor, the previous three-legged tripod of China, Japan and South Korea. Supply pattern has been completely broken.
Among them, Trace Optics has the strongest growth momentum, and is now ranked among the top three in the global automotive lens shipment list with a monthly shipment of about 1.8 million units. The company's CEO, Li Zhi, said, "All products are in normal delivery shipments, and now every month there are new car models set."
According to Li Zhi, the successful completion of the wholly-owned acquisition of Fengmei Optics in the first half of the year was the key to the successive record high shipments.
Founded in 2017, Fengmei Optics has been specialising in the design, research and development, manufacturing and sales of optical products for automotive use as well as related optical components, with the market mainly located in the field of automotive OEM, providing customers with optical products for various application scenarios such as in-vehicle lenses, HUD optical modules, projection-type lenses and lenses, LIDAR transceiver lenses, and so on.
Up to now, with automated high-quality production and supporting services, the products of Fengmei Optics have been widely mass-produced and applied in many mainstream well-known terminal automobile enterprises, such as BYD, SAIC, FAW, GAC, Dongfeng Motor, Chang'an Automobile, Great Wall Motor and so on.
Through this acquisition, Traces' new optical technology can not only be extended horizontally and penetrated vertically, but also its in-vehicle product line can be fully expanded and perfected. Up to now, a number of its surround view 3M and CMS 3M products have successfully entered into the core supply chain of a number of head automotive Tier1 and terminals. In particular, the orders for the high-end OMS 5M and ADAS 8M products, which are independently developed and manufactured, have been growing rapidly and have now entered the mass production and delivery stage.
What makes Li Zhi proud is that the mass-produced and delivered automotive lens products of Trace Optical have gained the evaluation of ‘Zero Quality Incident’ from the clients. ‘At present, our global layout has seen results, and we have set up marketing operation centres in Japan, North America, Europe, etc. We have communicated well with a number of first-tier automotive Tier1, solution providers and OEMs overseas, and a number of projects are being promoted smoothly.’
Chaodian Think Tank believes that the automotive lens market continues to reshuffle, similar to Trace Optical acquisition of Fengmei Optics, YTOT optical acquisition of Jiuzhou Optics, such a case will be more and more. The power of resources and capital, the combination of technology and manufacturing will certainly lead to a more concentrated industry order resources, the later will not have much opportunity.
